Cox & Kings

Landing Page Variants

Multiple landing page designs optimized for different audiences, ad campaigns, and conversion goals.

Implemented Variants

Click to explore each variant's unique approach to presenting travel packages.

Variant A Live

Clean & Modern

Minimalist design with clear CTAs, white space, and brief summaries.

Target: General audience, Google Search
Layout: Hero-focused with card grid
Info: Brief highlights, key features first
CTAs: Single prominent CTA per section
Explore Variant A
Variant B Live

Luxury & Premium

Rich imagery, gold accents, elegant typography. Detailed itineraries with premium positioning.

Target: Europe Summer 2026 campaigns
Layout: Full-width immersive imagery
Info: Detailed itineraries, premium amenities highlighted
CTAs: Subtle, elegant CTAs with gold accents
Explore Variant B
Variant F Live

Families with Kids

Safe, convenient, kid-friendly activities. Fun, vibrant colors with family badges.

Target: Families with children
Layout: Colorful cards with activity icons
Info: Family amenities, kid-friendly highlights first
CTAs: Playful buttons with family-oriented messaging
Explore Variant F
Variant G Live

Couples & Honeymoon

Romantic, intimate, special moments. Rose gold theme with heart dividers.

Target: Couples, honeymoon planners
Layout: Romantic imagery with soft overlays
Info: Romantic experiences, private moments highlighted
CTAs: Elegant CTAs with romantic language
Explore Variant G
Variant M Live

Meta Facebook

Interest-based targeting. Social proof and engagement driven.

Target: Facebook traffic
Layout: Social-style cards with engagement metrics
Info: Reviews, social proof, limited availability
CTAs: Urgency-driven CTAs with countdown elements
Explore Variant M

What's Different Between Variants?

Detailed comparison of how each implemented variant differs in layout, styling, content, and targeting.

Parameter A Clean & Modern B Luxury & Premium F Families G Couples M Meta/Facebook
Hero Height Standard 85vh immersive 85vh 90vh immersive 90vh
Primary Color #0b5ab1 (Brand Blue) #c9a227 (Gold) #10b981 (Green) + fun accents #b76e79 (Rose Gold) #1877f2 (Meta Blue)
Section Dividers None (whitespace) Gold gradient line Colorful dots (5 colors) Heart icon with gradient lines None (social card separation)
Button Style Primary blue, rounded Gold gradient, uppercase Green gradient, pill shape Rose gold gradient, pill shape Blue gradient + outlined secondary
Card Style Standard shadow, subtle hover Gold border hover, elevated shadow Extra rounded, playful hover with scale Soft shadow, elegant hover lift Social media feel, "Hot Deal" badges
Messaging Tone Professional, aspirational Exclusive, sophisticated Fun, reassuring Romantic, intimate Urgent, social proof driven
Unique Sections Collections showcase "The Cox & Kings Difference" (Bespoke, Premium, Concierge) "Why Families Love Us" (Safe, Fun, Group, Value) "Why Couples Choose Us" (Romantic, Stays, Private) Testimonials grid, Urgency section
Package Filter Featured (ad spend priority) Europe Summer 2026 priority GIT (Group Tours), family-tagged Honeymoon/romantic, romantic destinations Featured/trending with "Hot Deal"
A

Clean & Modern

Professional • Minimal • Blue

B

Luxury & Premium

Elegant • Immersive • Gold

F

Families

Fun • Safe • Colorful

G

Couples

Romantic • Intimate • Rose Gold

M

Meta/Facebook

Social • Urgent • Engaging

By Design Philosophy

Variants optimized for different visual approaches and content density.

A Live

Clean & Modern

Minimalist design with clear CTAs, white space, and brief summaries.

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B Live

Luxury & Premium

Rich imagery, gold accents, elegant typography. Detailed itineraries with premium positioning.

View →
C Planned

Vibrant & Colorful

Bold colors, dynamic layouts, energetic feel. Visual-heavy for quick scanning.

D Planned

Budget Friendly

Value-focused with comparison tables and deal badges. Price breakdowns and EMI details.

E Planned

Story Driven

Immersive imagery with narrative flow. Full descriptions and traveler stories.

By Target Audience

Variants tailored for specific traveler demographics and needs.

F Live

Families with Kids

Safe, convenient, kid-friendly activities. Fun, vibrant colors with family badges.

View →
G Live

Couples & Honeymoon

Romantic, intimate, special moments. Rose gold theme with heart dividers.

View →
H Planned

Solo Travelers

Freedom, discovery, social experiences. Adventure and trending trips focus.

I Planned

Seniors & Retirees

Comfort, pace, accessibility, heritage. Cultural tours with relaxed itineraries.

J Planned

Friends Groups

Fun, adventure, group deals. Friends trips and adventure collections.

By Ad Campaign

Variants optimized for specific advertising platforms and campaign types.

K Planned

Google Search

High-intent keywords optimization. Conversion and form fill focused.

L Planned

Google Display

Awareness and retargeting. Visual impact and brand recall focused.

M Live

Meta Facebook

Interest-based targeting. Social proof and engagement driven.

View →
N Planned

Meta Instagram

Visual discovery. Stunning imagery and aspirational content.

By Layout Approach

Variants with different structural approaches to content organization.

O Planned

Hero Focused

Full-screen hero with single CTA. Large cards, one package at a time.

P Planned

Grid Based

Compact hero, quick navigation. Grid of package cards for browsing.

Q Planned

List Based

Search-first with filter sidebar. Detailed list view for power users.

R Planned

Comparison

Side-by-side packages. Comparison tables for decision making.